LET'S TALK 2050...

skincare copy
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Cornfields
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Pollinators
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Cooking
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REALITY
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In my junior year of high school, I learned that the population was set to double by 2050 in my AP Human Geography course. The difficulty is however, that number is far too large for anyone to even fathom. It is just a number, after-all. We know that stats are increasingly ineffective towards the human audience, who would rather forget or ignore than face the music. In order to convey information, it is increasingly important that climate topics be narrowed down, and handled with a certain gentility. Beyond this, knowing your audience is essential. 

Using these three tactics, I chose to focus on a graphic design campaign, something which I am skilled at and enjoy doing, in order to flesh out a comedic element of climate change to help spark change in future generations. I began by selecting my audience; GEN-Z and Millennials. I believe most of our hope is in younger voters, and those who will raise future generations. This isn't to say older generations aren't important, however, younger generations are more promising, and less set in their ways. To appeal to younger audiences, I refer to common trends like influencers and skincare. I also tried to find a visually appealing and popular graphic design style, similar to that of Wes Anderson. Memes are very popular in our generation, and I believe this is a close comparison. I could easily see one of these posters getting re-shared on social media. 

By focusing on the topic of '2050' I was able to implement climate issues in a humorous way, to contextualize the fate of the earth due to population growth instead of simply quantifying it. 

To drill down the overall message, I chose to contexualize the fact that 2050 really isn't all that far away, and while it may not directly effect us, it will certainly be the livelihood of all of our children, and that makes the issue personal - to everyone.