Work from June 2020 - present
All elements created as sole digital creative at the company.
Valentines 2022 Campaign
Decided on the theme of Y2K glam on the basis of the rise of nostalgia trends in current popular culture. Executed packaging, photoshoot, video trailer, advertisements, menu design, and further promotional assets.
Menu design for in-stores and ecommerce.
Repeating tape, card, and sticker design for standardized special edition Valentine's Packaging
Art directed, shot, and edited entirety of photoshoot for promotion.
Art directed, filmed, and edited entirety of video trailer for promotion.
Mobile AD directed at promoting Midtown, Detroit sales during Valentine's Day.
Mobile AD directed at promoting Ecommerce during Valentine's Day.
Mobile AD directed at promoting the Valentine's Collection specifically.
Winter 2021 Campaign
Decided on the theme of Retro 'Sears Catalogue' as inspiration. Developed all packaging and promotion elements with theme in mind. Executed packaging, photoshoot, video trailer, advertisements, menu design, and further promotional assets.
Menu design for in-stores and ecommerce.
Repeating tape, card, and sticker design for standardized special edition Winter Packaging
Art directed, shot, and edited entirety of photoshoot for promotion.
Art directed, filmed, and edited entirety of video trailer for promotion.
Mobile Ads directed at driving sales for the Winter Collection through Ecommerce and in-store sales, following brand standard.
FALL 2021 Campaign
Decided on the theme of 'Michigan Magic' to play off fresh local produce utilized in this collection. Executed packaging, photoshoot, video trailer, advertisements, menu design, and further promotional assets.
Menu design for in-stores and ecommerce.
Repeating tape, card, and sticker design for standardized special edition Winter Packaging
Art directed, shot, and edited entirety of photoshoot for promotion.
Art directed, filmed, and edited entirety of video trailer for promotion.
Mobile Ads directed at driving sales for the Fall Collection through Ecommerce and in-store sales, following brand standard.
Summer 2021 Campaign
Decided on the theme of 'Stairway to Summer' following a fun, playful color palatte, with bold neons and consistent references to water. Executed packaging, photoshoot, video trailer, advertisements, menu design, and further promotional assets.
Menu design for in-stores and ecommerce.
Repeating tape, card, and sticker design for standardized special edition Winter Packaging